Profitto AgencyAgency archive / 2025

An operating debrief · By Kannan Chotai

Profitto Agency

Leading a team. Building a business.
Connecting advertising to appointments.

Active periodAug–Dec 2025
My roleFounder & operator
FocusEpoxy-flooring contractors
Current statusInactive

I founded and operated Profitto Agency while in high school, helping epoxy-flooring contractors move online inquiries toward booked sales appointments. I led a two-person team—a media buyer and a creative director—while managing client work and configuring the systems that connected advertising, lead qualification, scheduling, and follow-up.

The agency operated from August through December 2025. It gave me direct responsibility for both people and technology: coordinating the team’s work, responding to clients, and working through failures in the appointment process.

01 / Team leadership

Leading the people
behind the workflow.

I managed two team members: a media buyer responsible for paid advertising and a creative director responsible for producing the ad creative. Their work supported an offer built around generating and booking sales appointments for contractors.

I coordinated that work around each client’s brand and advertising requirements. Depending on the client, the creative process involved using existing material, adapting it, or producing new digital and video ads. AI tools supported parts of that production.

My responsibility
Client acquisition and communication, managing the two-person team, and configuring and troubleshooting the connected lead and appointment workflow.
Media buyer
Handled paid-media campaign work in Meta’s advertising ecosystem as part of the team I managed.
Creative director
Produced advertising creative, including the material used in the campaigns. I coordinated that work with client requirements and the wider delivery process.

Managing the team meant keeping creative production, advertising, and client delivery connected. Delegating campaign and creative work still left me responsible for how those pieces came together for the client.

02 / The workflow

What happened after the ad.

The connected process I built and operated with the team’s advertising work.

  1. 01

    Attract

    Meta advertisements introduced the offer and directed interested people to a lead form.

    Meta ads & lead forms
  2. 02

    Organize

    Lead information entered a customer relationship management system for follow-up.

    GoHighLevel CRM
  3. 03

    Qualify

    AI-assisted SMS conversations collected information and helped move suitable inquiries toward booking.

    Appointwise
  4. 04

    Schedule

    Booking workflows connected an appointment to the client’s calendar.

    Google Calendar
  5. 05

    Follow through

    Notifications, reminders, and follow-up carried appointment information to the people who needed it.

    Notifications & reminders

I configured the API-connected CRM and scheduling workflows using existing platforms. My work was in connecting the tools, setting up the process, and testing how information moved between them. A booked time was useful only if the right details reached the client.

03 / A problem in practice

The booking worked.
The notification didn’t.

Appointwise was asking the right questions and completing the booking process, but the client’s push notification was missing the address, location, and appointment time. The information had been collected; it was failing to appear where the client needed it.

I worked with customer support to test possible fixes. We tried custom workflows to populate the fields, then checked whether the issue was on the GoHighLevel CRM side. Neither approach initially solved it. During testing, we also ran into the phone-number usage limit.

Over about a week, support and I kept testing, checking the output, and trying again. We eventually got the push notification to send with the correct information.

04 / Outcome & direction

What I carried
into my next work.

Profitto lost its clients and became inactive in December 2025. The business did not become sustainable. The experience made the demands of reliable delivery and client retention concrete for me.

I had taken responsibility for a team, client relationships, and a process spanning several software tools. I learned that an offer, the people delivering it, and the technology supporting it all needed to work together. When something broke, I had to stay involved, ask for help where needed, and check that the result actually worked.

The technical work sharpened my interest in computer science. I’m drawn to software because it lets me turn an idea into a system that can do more than I could do manually. Profitto gave me experience connecting existing tools and a reason to study the data flow, logic, and software underneath them more deeply.

That curiosity also extends to physics and aerospace, especially aircraft and rockets. I like breaking a complicated system into parts, understanding how those parts interact, and testing the whole. I want to develop the technical depth to build more of those systems myself.

The direction I’m taking

Build with a deeper understanding.
Lead with responsibility for the result.